Which Colleges Spend the Most On Billboards In Los Angeles?

Byrd and Eggleston Hall dormitories on the campus of Virginia State University near Petersburg, Virginia, one of the public, Historically Black Colleges and Universities (HBCUs) with blue sky and white snow in winter

Colleges spend a massive amount of advertising. Some of the top colleges in the United States are spending well more than $50-million to fund their advertising campaigns. But, which colleges spend the most on billboards in Los Angeles? Why are they even carrying out billboard advertising? Let’s look.

Why Do Colleges Use Billboards in Los Angeles?

Because it is one of the most cost-effective forms of advertising there is.

Billboards are often located in places where they will get thousands of thousands of views per day. Not all of these people are going to be interested in college. Just a tiny fraction will be. However, by sticking up the billboard advertising, the college reminds the people who may be applying for college soon that they exist. This simple bit of branding may be more than enough to pull in a few new students, and if this happens, the colleges will easily be able to make back the amount of money that they had to spend on advertising in the first place.

Which College Spends the Most on Billboard Advertising?

Sadly, this isn’t a question that can be answered quickly. This is because most colleges play their marketing budgets pretty close to their chests. They are also not going to talk about a specific type of advertising if they did, which means billboards. Those who do have contracts with Los Angeles colleges for billboard advertising are not going to be talking about the amount of money spent on their ads.

We can tell you that while some colleges from out of state will spend money on billboard advertising in Los Angeles, the bulk of the purchases will come from local colleges. This means places like:

  • University of Southern California
  • University of California
  • Loyola Marymount University
  • California Institute of Technology

You can assume that the largest colleges in the state will be spending the most amount of cash on billboard advertising and a few smaller private institutions. Almost every college in the state is likely spending thousands of dollars per month on billboard advertising. The advertising will likely start to ramp up closer and closer to college applications.

How Much Would a College Pay for a Billboard?

Again, this is a pretty tough question to answer.

There are thousands of billboards scattered throughout Los Angeles. These billboards will have a different price. The location will determine this price. This includes footfall and the average wealth for that particular area.

A college could be paying anywhere from $200 up to $2,000 for a billboard. Quite often, colleges will invest in several billboards at a time, so we wouldn’t be surprised if their budgets were in excess of $5,000 to $7,000 a month purely for billboards. Some may even go a whole lot higher than this.


Just about every college in Los Angeles (and a few outside of the state of California) will likely use billboard advertising to some extent. This is because it has been proven to be incredibly effective in pulling in new students. While it is impossible to determine precisely how much each college is spending on billboard advertising each month, you can assume that it will be well more than $5,000 in the run-up to college admissions. This is to help ensure that they can gain as many students as possible for their spending

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