What’s the definition of SEO? Read on to discover the language of the new world, and how the right keyword research can help you rank on the first page of google.
An SEO Introduction
Before the big wide world of the internet became about, if you wanted to get people out of the house and in the door to your business, the only way to do so was to physically advertise.
Businesses everywhere were using marketing techniques like passing out flyers, renting billboards, and hiring a sign twirler in order to attract customers. However, nowadays, you can just make a website and use something called ‘SEO’.
So what is the definition of SEO? Well, let’s break it down.
First off, SEO stands for Search Engine Optimization. A search engine simply refers to a website like Google, Bing, or Yahoo that serve up information based on specific search terms. A search term is something produced through doing keyword research, and can be anything from ‘’what is Google?’’ to ‘’why isn’t 11 pronounced onety one?’’.
Optimization just means to make the most effective use of. When you put them together, the definition of SEO, in a nutshell, is to make the most effective use of your webpage to answer specific search terms. So, if you want your webpage to rank on the first page of Google, you’ll want to make sure that your post not only serves the highest quality answer to this question but is also easily recognized by Google’s fancy algorithm to determine who ranks the highest.
To do keyword research is easy. But before you get started on your mission in trying to rank on the first page of Google, we have to understand how to classify your search terms.
The best way to understand how to do this is to describe keywords as head, body, and long-tail:
Head keywords usually consist of 1 or 2 words, they usually have a high search volume.
Body keywords are 2 to 3-word phrases that produce a good search volume but are never really high or low.
Long-tail keywords are known as a length of four or more words that are strung together. They account for the bulk of web traffic, and usually come with a low search volume.
Keyword research is the main part of figuring out the definition of SEO. The more specific you are in your search, the higher you’ll rank. This means that longer phrases are more likely to rank on the first page of Google as they are usually more specific, which leads to fewer search results when people type it in.
How Does SEO Work?
Another important aspect in the definition of SEO, is something called SEO strategies. In order to be successful within the SEO world, you have to use them. This basically means that you have to title, tag, and curate all of the information on your webpage with keyword research to serve up the most accurate information about a specific topic (aka, a search term).
Now, this might probably sound a little confusing, so let’s break it down with an example:
Imagine you want your website to rank on the first page of google for the search term ‘’Best Search Engine Optimization Techniques’’.
First and most importantly, you want to write a very interesting and informative article about the best SEO techniques.
Second, you want your keyword research to be based around the title of this website, and you want to contain the search term inside of it. It could be something like ‘’Best Search Engine Optimization Techniques 2020’’. Notice how the search term is hidden within the title? That’s something that googles algorithm is going to be looking for.
Search terms can be used pretty much anywhere within your article, like underneath the title within the description. This is called a ‘meta’ and you can type something like: ‘’ to rank on the first page of Google can be difficult and confusing, that’s why I’m here to share with you thebest search engine optimization techniques to boost your website’’.
You can even go a step further and edit the meta data on your website. Meta data is the information that people don’t typically see. For instance, when you hover your mouse over an image, the title of that image should also be relevant to your keyword research in finding the correct search term. Although it’s unlikely that people will see this, Google will recognize it.
Google pretty much looks at everything, including how many times your website has been linked to from other websites. This means that if you were to post a very interesting article, and other people happen to come across your website and find that article, then they’re likely to refer to it in an article on their website. This could also have a big impact on boosting and help to rank on the first page of google.
Working with SEO doesn’t have to be hard. As long as you do your research, write high-quality information, and constantly network within the industry; your chances of ranking high on google could be only a step away.
We hope that we helped you in understanding the definition of SEO. If there’s still anything you’re not clear on, you can click here for an SEO guide from the guru’s at Google themselves.