If you’re looking to source some gear for your upcoming video project, short film, or low-budget feature, one of the biggest line items in your budget is likely the gear you’re going to use to shoot the film. Cameras, lenses, and audio equipment — not to mention accessory gear like gimbals, tripods, and dollies — can all be incredibly expensive. That being said, this sort of gear is crucial to have if you want your film to look and sound great and to ultimately stand a chance of making it into a film festival.
When you need to keep costs low without sacrificing quality, video equipment rental is arguably the best way to go. Here are five reasons why you should rent your video production equipment rather than purchasing it outright.
Video equipment rental gives you access to top-tier equipment.
Put simply, if you want to run with the pros you’re going to need to use the same kind of professional equipment they use. That being said, cinema cameras like the Canon C100 and cameras from makers like Sony and RED are incredibly expensive. Especially for shorter film shoots, being able to rent these cameras and lenses for several weeks rather than having to budget for a full purchase means you can access top-notch equipment for a fraction of the price.
Video equipment rental offers the best bang for your buck.
You’ve already seen affordability mentioned, but it can’t be understated. Unless you’re consistently shooting and making films on a yearly basis, you’re going to do much better by renting your camera gear and lenses rather than purchasing them for your own use. Beyond the math and calendar work behind why renting your video equipment is a smarter financial move, it’s also worth noting that new cameras and lenses are being released every year. This means that if you purchase equipment this year, it’ll be outdated in a few years anyway, making rental equipment even more attractive.
Video equipment rental often comes with support.
If you’re worried about not knowing how to use your video equipment, you can have peace of mind knowing that many rental houses offer expert advice and tutorials on how to use the gear you rent from them. This means that even if you’re stretching yourself by picking up a camera that you’re unfamiliar with, you’ll be able to get the support you need to create a great film.
Video equipment rental doesn’t force you to sacrifice quality.
When you’re purchasing your video equipment outright, you’re going to have to make some compromises as long as you’re on a budget. Whether that means downgrading quality on your lighting gear, avoiding an extra lens that would be helpful for certain shots but is just too cost-prohibitive, or choosing a lower-end camera, you have to give up on some really have a good options if you want to stay within budget. As such, heading to a rental house can help you get the right equipment without sacrificing the accessories you want to get or the number of microphones you’d prefer to buy. Getting what you need without compromising is perhaps one of the biggest benefits of using rental products.
Video equipment rental gives you flexibility.
Whether you’re looking to rent some gear for three days or 90 days, you’ll get much more flexibility when you rent from a website like BorrowLenses instead of purchasing the equipment outright. This is particularly important when it comes to using equipment like dollies or camera stabilizers. Depending on your storyboard, you don’t actually need to have a dolly for each day of shooting on set, which makes it far more useful to be able to rent a dolly for the days you do need it, rather than purchasing one outright and spending ten times as much money.