Have you found yourself struggling to stick out from the crowd? Do you feel like, as a business owner, your company gets passed over too often? Are you and your team members ready to make some changes? If you answered yes to any of those questions, you’re in the right place.
It’s time for you to formulate a strategic plan, do some careful goal-setting, and rethink your online presence and marketing strategy to help your company level up.
Your Online Presence
Often, one place local businesses falter is online. Many local businesses don’t know how to leverage SEO and search engines to their full capacity. Even if your team has a social media manager or website developers, your content marketing might still be suffering. This, in turn, can drag down your search engine optimization.
Local SEO can have a major impact on how customers both find you and view you compared to other businesses. The same goes for how you leverage social media, graphic design, and website design. Knowing some local SEO best practices can help you achieve your key performance indicators and stand out from the competition.
Not comfortable with SEO? Consider bringing on a consulting company or SEO firm. Say, for instance, you live in the Fresno area. Do yourself a favor and Google “Fresno SEO agency” and take a look at the results. Chances are, you’ll see Fresno-based companies itching at the gills to help your business rank. Your Fresno SEO agency can set up Google Analytics, help track phone calls for click-to-call SEO efforts, and rethink your content marketing strategy.
Whether you’re looking to overhaul your entire organization’s company goals or set some smarter individual objectives, you can use strategic goal-setting to help your business stand out. One of the best ways to accomplish this is through the use of OKRS – objectives and key results.
OKRs can help you track the performance of your entire organization and your team members in near-real-time. It helps keep everyone in alignment with company goals and teaches you some best practices for making measurable goals. If you’re struggling to wrap your head around the OKR framework, you can always invest in some OKR software to help you learn the process more smoothly.
Software for tracking OKRs often takes the guise of an employee performance management software platform. Typically, you’ll set quarterly strategic objects and simple OKR integrations will help define smart strategic objectives. These strategic objectives can boost employee engagement and also aid when it comes time for performance reviews.
Stronger Customer Engagement
Nowadays, the customer experience is the new brand loyalty. While employee engagement is critical to how your entire organization performs, a customer’s experience in your store can have a major impact on many of your key performance indicators. In fact, one of your ongoing key results should always be to improve your customer service, outreach, and experience metrics.
In some cases, this means rethinking your website design and graphic design to create displays and interfaces that more closely align with your customers’ core values. In others, it can mean leveraging employee data and conducting customer service performance reviews. It can also mean meeting with your social media manager and content marketing teams to create a new campaign that speaks to the heart of your brand more clearly and effectively.
There are always ways to improve a customer’s experience and it’s up to you and your team members to find them.
From OKRs and smarter goal-setting to leveraging the power of local SEO and customer service, helping your business stand out can be as simple or complex as you make it. Think about using an OKR software tool and a digital marketing agency to help you achieve your goals. They can both make large differences in the long run.