Local SEO: What Is It and Why Does It Matter?

You may have heard the adage that the three most important factor for a business is location, location, location. This is still true online—43% of Google searches have local intent, and businesses seek to meet this demand through local SEO. SEO, or Search Engine Optimization, is the process of ensuring online searches more effectively direct potential clients to the desired result. Local SEO takes this process and focuses it on a local level, marketing your business online in a way that boosts its rank in the search results compared to the local competition. 


Does my business need Local SEO?

Businesses that function at or within a geographic location benefit from local SEO. If your business uses a public location, or if it provides services to a specific area, it will need to stand out among local competition online. This is important now more than ever, as the business marketing landscape has rapidly evolved with advances in technology in the past decade alone. 

Search engines, like Google, now deliver search results based on location. When customers search for local businesses online, you’ll want to be sure your brand is a strong candidate for both search engines and browsing customers. Despite being a detailed, multi-faceted process, there are several accessible resources you can use to give your business the local SEO treatment. 

Get your NAP on the map.

The use of NAP (short for name, address, and phone number) information is a simple way for any business to embrace the benefits of local SEO. Search engines favor business results that have consistent NAP information across the web. Pay attention to how easily accessible your contact information is on your website, social media, and other sites and apps. Search results relating to your business will be improved by ensuring your NAP information is consistent across a variety of business-related platforms such as Yelp, Apple Maps, and especially Google My Business. 

Sign up on Google My Business.

Conducting a Google search for a specific business often provides you with the business’ listing at the top of the search results, giving people everything they need to know to become customers. Get your listing on Google My Business by providing your NAP along with additional helpful information like hours of operation and website address. After a simple verification process, your business will have its profile to display for inquiring search engine users. Fifty-six percent of businesses are not listed on Google, so by getting your business listed on Google, you already have a key advantage over the competition. 

Do some simple website housekeeping.

When a search engine assesses your website, it evaluates its content and NAP information. Your landing page’s inclusion of all essential contact information and address is crucial. This simple batch of information shows a search engine that your website is reputable and professional. Additionally, make sure your website is mobile-friendly. The past six years have seen a dramatic increase in searches from a mobile device, so your website should be presentable in a way that meets the expectations of its visitors. 

Consult a local SEO service.

To a search engine, a website with many citations and many inbound links is an optimal source. Inbound links and positive reviews come from creating content that links to your business as a prime example or expert source. The scope of generating this form of presence may seem daunting. It’s best to consult a company that specializes in SEO. 

If your business focuses on managing social media accounts or offering general website solutions, you may not be prepared to take on the link-building and content creating required of professional local SEO. This is where a WhiteLabelSEOReseller comes in. While businesses can take basic initial steps toward improving their online presence, local SEO requires experts in the field for the most advantageous results. Outsourcing a client’s SEO needs to a white label SEO reseller allows you to continue to provide your usual focused services while also bundling the specialized SEO service to your clients.

Whether you’re beginning with simple business listings online or taking things to the next level with a professional local SEO consultant, it’s time to get a leg up on the online competition.

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