recently launched my own business as a sole proprietor. I know that social
media will be a big part of my marketing strategy, and Instagram is the
preferred platform of my target audience. I’ve been gradually building up my
following, but I seem to have hit a plateau. My follower numbers are stagnant,
and some days, they decline. I’m having trouble getting new real followers and
keeping them around. Do you have any tips or advice?
has grown to become one of the top social platforms on the Internet. More than 1 billion people use Instagram every month, and 500 million people are
using the platform every single day.
to be higher on Instagram compared to other social networks, which is great for
business. It allows you to build your brand, maintain close relationships with
your audience, and ultimately, bring in more sales.
But how do
you grow your following? Internal algorithm changes at Instagram have made it
more difficult to gain followers and content views. However, with patience and
diligence, you can overcome these obstacles.
possible to gain real Instagram followers if you create a plan and stick to
have a following, so you can start by creating your own hashtag. Make sure that
people know to use your hashtag when sharing content related to your brand.
Your hashtag should be visible:
your social profiles
your printed receipts
signs at your store (if applicable)
afraid to get creative with your hashtags. Make sure that you’re using the
obvious hashtags, but throw in a few that will catch people’s attention. Be
funny or outrageous. Just don’t be boring.
Instagram marketers make the mistake of skipping photo captions entirely, or
filling that space with a mountain of hashtags. Hashtags are great – that’s how
people find your content – but you also need to give purpose to your photo
content. That’s where captions come in.
Tell a story
with your photos. What was the purpose of the photo? What’s your message?
What’s on your mind?
followers want to see your photos, but they also want to learn more about the
face behind the brand.
branding, have you developed yours? Developing your brand will allow you create
a unique Instagram style that’s instantly recognizable every
time followers see your posts.
ultimately be the most important thing when it comes to gaining followers.
Engaging with your audience is nearly as important. Great content gets your
followers talking and provides ample opportunity to connect with your audience.
a bit different from other platforms in that your content will be primarily
visual. This can be fun, but it can also be more time-consuming and
resource-intensive. Plan out your content wisely and decide who will be
capturing the photos for your social account. If you have experience with
photography and a great camera, you can create your own content. If not, you
may have to hire a professional to get the shots you need.