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Tag Archives: marketing

Entrepreneurial students to present business ideas

The Fresno State Entrepreneurship Expo will take place Tuesday from 10 a.m. to noon at the University Business Center. This fourth annual event is sponsored by the Lyles Center for Innovation and Entrepreneurship. Entrepreneurial students will present their business ideas ...

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Gender neutral aisles: It’s not the end of the world

  Earlier this month, the retailer Target announced that it would no longer be labeling toys, bedding and entertainment by gender. Hurray! This is a major win for gender-neutral marketing. Target’s decision to remove the gender labels in these departments ...

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Is Gray Thursday the new Black Friday? Holiday shopping season starting earlier than ever

Many businesses nationwide will open their doors for shoppers as early as Thanksgiving morning this year, stirring different opinions about whether the decision is appropriate. Prominent stores in Fresno including Macy’s, Best Buy, Target and Wal-Mart will be opening for ...

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Social media connects students to university

With Fresno State students as connected as ever to social media and each other, the university has jumped on the bandwagon in many ways.

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Marketing 188 students will attempt to make the world’s longest ice cream sundae

A group of Fresno State students will attempt to break the world record Saturday for the world’s longest ice cream sundae. The group is not only looking to break the record — they aim to crush it.

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Students attempt to get record book recognition

The end of spring break marks the start of a series of attempts by different marketing teams within the Marketing 188 class, the first of which, on Easter Sunday, was to paint the most Easter eggs. On Friday, a second group will attempt to make the world’s largest fruit smoothie.

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Attempt at world’s longest paper chain falls short

In order to make a young girl’s wish come true, marketing students at California State University, Fresno attempted to break the record for the world’s longest paper chain link.

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Fresno State breaks world record

Fresno State students from the Marketing 188 course have broken the world record for the world’s largest fruit salad. Students, community members and other organizations cut fruit from 8:18 a.m. to 7:30 p.m. on Thursday.

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Students to attempt fruit salad world record

On Thursday, Nov. 3, Fresno State marketing students will attempt to break the world record for making the biggest fruit salad.

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