Walking the heavenly runway

Staff Report / The Collegian

Months after Jeffrey Simonian died from heart complications after a car accident in December 2002, his sister, Amanda, started wearing a shirt with “Simdog” imprinted on the front, in memory of Jeffrey.

Amanda immediately received positive feedbacks about the shirt. And that’s how it all started. More than two years later and with support from the community and retailers, including The Edge in Clovis, the name Simdog, Jeffrey’s nickname, has increased in popularity.

This Friday, Simdog Apparel takes a giant step into the world of fashion by having its own fashion show, which will take place Friday at 6:30 p.m. in the Smittcamp Alumni House. The free event will showcase the latest in women’s couture, from tank tops to scarf belts to mini-skirts to underwear.

Partial proceeds of the show benefit the Jeffrey Simonian Memorial Scholarship Foundation, which funds three scholarships at Clovis High. For more information, call public relations director Krisse Mansfield at 824-8854 or designer Amanda Simonian at 779-7840.