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Business school launches magazine

Fresno State’s Craig School of Business released its inaugural issue of the Central California Business Review which features economic commentary and analysis of future business conditions in the Central Valley.

Insights include thoughts on the local economy across multiple sectors, including overall business conditions, consumer and real estate sentiments, the labor market, agriculture, manufacturing, banking and global business.

“We hope ‘The Review’ will prove to be a valuable public service for businesses and organizations across our region by helping them make informed decisions,” said Dr. Robert Harper, dean of the school of business, in a news release.  

The authors of the reports are primarily faculty in the Craig School as well as outside professionals and community partners.

“We are grateful to Wells Fargo as our founding sponsor and to the Educational Employees Credit Union for funding the cost for a marketing survey firm to gather the data for the Consumer Sentiment Index,” Harper said.

The Craig School will print around 1,000 copies of the report per year for use by its community partners. It will also be made available at cencalbusinessreview.com