Yesterday the Kennel Bookstore hosted a book fair in conjunction with Books are Fun, an affiliate of Readerâ€™s Digest, which donated 10 percent of their proceeds to Read Fresno.
Read Fresno is a non-profit organization with the goal of teaching Fresno children in pre-kindergarten through third grade how to read at or above their grade level in order to reverse the dwindling direction of Fresnoâ€™s literacy rate.
â€œMany Fresno State students are involved with Read Fresno as volunteers,â€ Kennel Bookstore director Ron Durham said.
Susan Bartel, a Kennel Bookstore employee, said she was approached by Books are Fun sales representative Brenda Burt last fall when the Kennel Bookstore was holding a fundraiser for the SPCA and decided the Readerâ€™s Digest book fair would be a great addition to the fundraising campaign.
â€œBooks are Fun is an organization run by Readerâ€™s Digest, which buys books like Costco in bulks of 50,000 or more if they are a good deal,â€ Burt said.
The success of last fallâ€™s book fair persuaded Burt to return Thursday, this time with the goal of selling the books, cards and knick-knacks to raise proceeds for Read Fresno, which the Kennel Bookstore chose to support this semester.
â€œI travel in six different counties working for Book are Fun and at each book fair the host chooses where the 10 percent proceeds will be donated to,â€ Burt said.
Bartel said the Kennel Bookstore chose to support Read Fresno because a student organization had already placed a donation bin for childrenâ€™s books in the front of the store that will be given to Read Fresnoâ€™s program.
â€œPresident Welty is promoting the program and a student group has already started collecting donations of books for Read Fresno, so we chose to support the program simultaneously,â€ Bartel said.
Several books have been donated, and donations are still being accepted in the green bin by the front of the store.
As for the book fair, about $1,000 worth of merchandise was sold, which raised $100 for Read Fresno.
Durham said he considers this a success.
â€œThere were softer sales than usual because of the economy and students not having much extra to spend,â€ Durham said. â€œBut there were a steady flow of costumers and students browsing the tables, which lets us know the program will be even more successful in the future.â€