Republican candidate Mike Huckabee has one message for America, and it’s Chuck Norris.

“My plan to secure the border? Two words: Chuck Norris.”

Really, there are two ways to interpret this. I’ll ignore the first, because it’s just saying, “awesome” over and over again.

This is Huckabee’s first Iowa ad, and he’s aiming for support from the historically non-voting college-age demographic. That kind of support didn’t do Howard Dean a whole lot of good in 2004 — a distant third in that Iowa caucus — but who knows?

Maybe viral marketing will finally rear its hideous, misshapen face in presidential politics. At least if this doesn’t work, it’ll do so spectacularly.

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In other news: Hillary rescinds use of gender card; McCain hesitates at ‘bitch‘ question; and Giuliani probably feigns liking NASCAR.